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For press related inquiries, please contact: Zero Halliburton Media Relations Ms. Erika Sebens Acting Media Relations for ZERO Halliburton Zero Halliburton Suite 201 371 Hoes Lane Piscataway, NJ 008854 (732) 393-7404
ZERO HALLIBURTON CASES RIDE SHOTGUN WITH ROCK & REPUBLIC AT THE 90TH RUNNING OF THE INDIANAPOLIS 500Zero Creates Limited Edition Signature Briefcases for Rock & Republic and Tony George's Vision Racing Team INDIANAPOLIS, IN – (June 2, 2006) – Zero Halliburton®, the iconic aluminum briefcase, luggage and accessory company known for its products' stylish design and superior performance, announced a temporary license agreement to produce co-branded Indianapolis 500 attachés for the Rock & Republic/Vision Racing team. Indianapolis Motor Speedway CEO and Vision Racing owner Tony George, along with drivers Ed Carpenter, Tomas Scheckter and Townsend Bell were each presented with a case as part of Zero's continuing partnership with Rock & Republic. “Zero products, just like the drivers of the famed Indy cars, are recognized around the world for their exceptional performance. It is only fitting that we have a presence at the greatest spectacle in racing,” said Nigel Duncan, Vice President of Sales & Marketing, Zero Corporation. “We will continue working with Rock & Republic to find other opportunities, like the Indy 500, where we can showcase the most distinguished cases in the world.” Zero Halliburton featured its classic briefcase, engraved with the iconic Indianapolis 500 logo on one side and the Rock & Republic skull logo on the other side. “Creating these custom cases helps add value to what is already becoming a successful sponsorship with Vision Racing,” said Michael Ball, the Chief Executive Officer and Founder of Rock & Republic. “I can't think of anything more appropriate than a race car driver who uses a Zero case to carry his Rock & Republic jeans.” This is one of several collaborative efforts between Zero Halliburton and Rock & Republic. Last October, Zero cases were featured on the runway of Rock & Republic's fall fashion show in L.A. Zero Halliburton and Rock & Republic are known for accessorizing and dressing Hollywood's A-listers. While Rock & Republic has dressed everyone from Nicole Kidman and Jessica Alba to Heath Ledger and Orlando Bloom, Zero travel cases are popular among celebrities like Ashlee Simpson, Tony Hawk and Gabrielle Union. For more information about Zero and its products visit www.zerohalliburton.com; for Rock & Republic, visit www.rockandrepublic.com.
ZERO HALLIBURTON PUTS A NEW SPIN ON DJ GEAR PROTECTION WITH CUSTOMIZED CASESZero Introduces New DJ Cases to Top Industry Players at Winter Music Conference in Miami Salt Lake City – (April 11, 2006)- Zero Halliburton®, the iconic aluminum briefcase, luggage and accessory company known for its products' unique design and superior performance, introduced its specialty DJ case to the world's top DJs at last month's Winter Music Conference in Miami. Used by renowned DJs including DJ-AM, Mark Ronson, Louie Vega, King Britt, Rich Medina and Irie, Zero's silver aluminum DJ case is outfitted with features to stylishly protect the equipment of the industry's hottest digital DJ music makers. Starting April 30th, Zero's new DJ case will be available for purchase ($695) on the company's web site at www.zerohalliburton.com. It will also be available on www.turntablelab.com in the DJ equipment section. “This case is crazy…the next level, sleek and fitted for all the equipment I need to rock a party every night,” said DJ Mauricio, a Miami-based club and radio DJ who spins salsa at high-profile venues such as Mansion, Opium and Prive. “I feel my stuff is safe and secured from everything.” As featured in the April issue of BPM Magazine, Zero Halliburton's DJ case accommodates either a 12” or 15” Mac PowerBook as well as other DJ essentials. Its shock-absorbent, gel-padded interior protects DJ valuables during transport and dual heavy-duty chrome draw-bolt latches to ensure tight closure. The case also features expandable pouches and a fold-down divider for organization, durable wheels and a retractable handle. The exterior is constructed of aerospace grade silver aluminum. “I don't know what to say -- since I got the case it has helped me out a ton,” said DJ Soul, a Brooklyn-based DJ specializing in hip-hop, dancehall reggae and R&B classics. “I have used the Zero Halliburton DJ case at every club I have done since I got it. It is a staple with me now |
| Contact: | Marie Wilson Dig Communications 312-577-1764 mwilson@digcommunications.com |
ZERO HALLIBURTON TO REVEAL CUSTOMIZED LUXURY WINE CASE AT EXCLUSIVE TASTING AND AUCTION
Wine Carrying Case to be Raffled Off at Edward Roberts International Fine and Rare Wine Tasting and Auction at Chicago Yacht Club on December 10th, 2005
SALT LAKE – (November 28, 2005) ZERO Halliburton®, the iconic aluminum briefcase, luggage and accessory company known for its products' stylish design and superior performance, will proudly present its new, limited-edition, premium wine case on December 10th at the Edward Roberts International Fine and Rare Wine Auction. The case will be raffled off at the conclusion of the auction to one lucky event attendee.
Suggested retail for the wine case, which is expected to be available at www.zerohalliburton.com in early 2006, is $1,500, excluding wine.
The premium wine case, designed to accommodate two wine bottles, will feature an exotic hardwood, hand-crafted handle and feet, deep cabernet anodize exterior, cream-colored custom leather interior with laser cut removable wine bottle inserts and a customized laser-etched limited edition nameplate. Similar in overall style and design to the timeless ZERO Halliburton elite attaché, the new case will be on display for the first time at the Fine and Rare Wine Auction, an annual gathering of high end wine collectors.
Both the tasting and auction are open to the public. There is no charge to attend the auction and the tasting costs $50 per person by advance reservation.
“We are pleased that Edward Roberts International provided us with the opportunity to premiere our new wine carrying case at their first class event,” said Nigel Duncan, Vice President of Sales & Marketing at ZERO Corporation. “By introducing our new wine case at the Fine and Rare Wine Auction, we can be assured that the most distinguished and knowledgeable wine connoisseurs in attendance will truly value the luxury, sophistication and world class heritage that our brand is built upon.”
Edward Roberts International, which holds a number of wine auctions each year, was formed in 2001 as a unique specialty auction company with professional appraisal services and collection consultation. The Dec. 10 tasting will start at 10:00am and will feature over 40 fine wines including rarities such as a 1955 Chateau Ausone and 1970 Chateau Petrus. The auction will commence at 11:30am.
For more information about ZERO Halliburton and its products, or where to find a local retailer, visit www.zerohalliburton.com. For more information on the Fine and Rare Wine Auction, visit www.eriwine.com.
Dig Communications
312-577-1764 mwilson@digcommunications.com
Dig Communications
312-577-1764 mwilson@digcommunications.com
